Brian Sutter

Brian Sutter

Director of Marketing at Wasp Barcode
Brian Sutter is the Director of Marketing at Wasp, responsible for the development and execution of the company’s marketing strategy. His role encompasses brand management, direct and channel marketing, public relations, advertising, and social media. He also writes and speaks on topics related to helping small business owners grow their business and improve operational efficiency.
Brian Sutter
Brian Sutter

Time Theft: How It Hits You and How You Can Hit Back

Antique Time Clock

You’re late. Traffic wouldn’t let up. The alarm wouldn’t go off (or you forgot to set it). The line for coffee stretched clear around the side of the building. Whatever the reason, you know you won’t make it to work on time, so you shoot off a quick text to your friend. “Clock me in. Be … [Read more...]

Capital Assets and Depreciation: How Asset Management Can Save You Money

Businessman using modern laptop with graph.Business startup.Analyze strategy conceptsBusinessman using modern laptop with graph.Business startup.Analyze strategy conceptsStrategy text with business icon on modern laptop screen with graph chart background.marketing success and goals concept ideas

It came to you at your kitchen table one afternoon: You wanted to be your own boss, to answer to you, yourself, and…well, you. You wanted to be smart about things, though, so you did your research and looked at all the things that might make your road to self-employment a bit smoother. You … [Read more...]

RFID: The Potential of Distance and Data

A business woman is using card open the  electronic door of office

Do you remember when you last bought a book from a brick-and-mortar? Did you leaf through the pages only to see a small white square fall from the book? Notice how the back seems like a basic outline of a circuit? I don’t know about you, but that marked my introduction to the Radio-Frequency … [Read more...]

Inventory Management: How To Handle the Blur

A photo of woman with clipboard watching man wrapping presents. Young couple preparing list of gifts for Christmas. Both are in casuals in domestic room.

Welcome to the beginning of the Hello-it’s-Spring-no-wait-Easter-I-mean-Memorial-Day-and-what-do-we-have-where season! Are you ready for the coming sales and promos sure to boost profits into the coming summer months…and the Fourth of July…and back to school…and the never-ending … [Read more...]

Curbside Service: How Small Businesses Can Join the Delivery Scene

Delivery man with groceries

One appealing feature of ordering a pizza is that you can almost always find somewhere that delivers to you. Pizza Hut, Papa John’s, even local, one-shop pizzerias will hire drivers to carry your dinner from the oven to your doorstep. Sometimes you need to stop on your way home and don’t want … [Read more...]

How To Stuff A Stocking: Inventory Tips For The Pending Holidays

Empty Stockings Hung On Fireplace On Christmas Eve

It’s that time of year again: The holidays are upon us and business shall soon boom! Are you ready? No, really: Are you? How did your small business prepare for the upcoming Christmas holidays? Plainly speaking: Your business will most likely spike; traditionally, most SBEs use one of … [Read more...]

Autumn Cleaning: Why Wait Until Spring To Make Things Tidy?

Closeup of unrdcognizable home cleaning products with blue bucket and a mop in front in sharp focus. All products placed on white and poorly lit bathroom floor.

We all make jokes about spring cleaning: We throw open the shutters to air out the musty air of winter and breathe in renewal. Funny how that carries over to our businesses as well. Out with the old, in with the new, and glad we only do this once a year! Spring becomes the optimal time to go … [Read more...]

How Hospitals Are Boosting Patient Care With Barcodes

Doctor using a laptop computer contact with patient. Concepts of technology communication, medical online network.

The next time you go to hospital, pay special attention to the band affixed to your wrist in triage. Notice the printed barcode? Once the nurse clasps it to you, watch as she places stickers to your charts and patient folder. Each sticker will bear the same code as the one on your wrist and … [Read more...]

How Asset Management Can Benefit Your School This Year

Group of children at coding class. Children and their teacher sitting by the desk and using laptops. Teacher talking to kids.

October is here and with it hallways echoing with the sounds of students, lectures, and the day-to-day of school life. Class bells will ring for each period, instructors will prime the budding minds of tomorrow, keyboards will clack as research turns to term papers. Except you somehow wound up … [Read more...]

Toxicity: What It Means To Deal With A Toxic Employee

Redhead businesswoman pointing at the door to dismissed employee. Smiling female coworker behind. All with formalwear. Man holding a box with documents.

Most everyone can bring to mind a person in their office who can best be described as “toxic.” Attitude, work ethic, general personality, whatever the characteristic, this person can poison an otherwise healthy organization, rot it from the inside out, and cause it to close its doors. Who are … [Read more...]