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Marketing and Business
Reply
Business reply is usually a marketing activity
to record product registration, surveys, direct mail,
or market research. When a card is returned, a data
entry operator generally queries the database for the
customer number, zip code, business reply code, or
some tracking identifier. By bar coding one of these
on a business reply card, a company can substantially
reduce overhead expenses by increasing productivity.
As a business reply cards comes in, a data operator
will usually type the number into a database application.
By bar coding a "tracking" number on the business card,
not only is it much more accurate to query the database,
with the correct customer for example, but this can
also reduce the overall time that it takes to input
the new data. Informatics uses this technique on business
reply cards. What has in the past taken nearly two
weeks to accomplish, can now be accomplished in two
hours.
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