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Marketing and Business

Marketing and Business Reply

Business reply is usually a marketing activity to record product registration, surveys, direct mail, or market research. When a card is returned, a data entry operator generally queries the database for the customer number, zip code, business reply code, or some tracking identifier. By bar coding one of these on a business reply card, a company can substantially reduce overhead expenses by increasing productivity.

As a business reply cards comes in, a data operator will usually type the number into a database application. By bar coding a "tracking" number on the business card, not only is it much more accurate to query the database, with the correct customer for example, but this can also reduce the overall time that it takes to input the new data. Informatics uses this technique on business reply cards. What has in the past taken nearly two weeks to accomplish, can now be accomplished in two hours.